Simon School Executive Professor of Marketing George Cook recently was featured on a podcast that focused on the marketing of hybrid automobiles. Hosted by Sean Dobbin of the Rochester Democrat & Chronicle, the podcast highlights how hybrid cars (like the Toyota Prius) are progressing through the product life-cycle.
Cook speaks to the challenges facing the industry and clarifies some public misconceptions. Is the hybrid's success dependent on ever-rising gas prices? Will future energy legislation help speed the move away from gas-powered autos?
To hear the podcast in its entirety (19 minutes), access Episode 21 from this link: http://www.democratandchronicle.com/apps/pbcs.dll/section?Category=PODCAST09
Comments