Simon School Communications Blog

Corporate Blogging

There's an interesting article on BusinessWeek online about the pitfalls of corporate blogging. The author, Jacqueline Klosek, is an attorney who practices in intellectual property and privacy.

While Klosek's warnings to corporations about corporate blogging are justified, and companies do have to be careful what they say and how they say it when it comes to business issues (particularly regarding their competitors), blogs are a powerful marketing and communications tool that shouldn't be ignored. Companies that don't have blogs are missing out on a prime vehicle to promote their product or communicate their message to the masses on the Internet.

Check out the article and let us know what you think about corporate blogging.

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We'll explore trends in MBA education and many of today's current business issues. We''ll also share and discuss the Simon School's news, distinctions, faculty experts and cutting-edge research with you. And we want to hear from you about any topics we might miss.

The Simon Graduate School of Business at the University of Rochester prides itself as the place Where Thinkers Become Leaders™ and is currently ranked among the leading graduate business schools in the world in rankings published by the popular press, including BusinessWeek, U.S. News & World Report, The Wall Street Journal, Financial Times and Forbes.

For example, in the most recent BusinessWeek poll, the Simon School was ranked among the top 30 business schools in the United States. The Financial Times recently rated the School 4th in the world for finance 6th in the world for both accounting and managerial economics. More information about the Simon School is available on our website.

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